Learn how to write for your website and on social media

Writing for the web is an essential skill for all staff who have to communicate their activities to their target audiences. More and more of us have to be able to write texts for our organisation’s website. We often have to translate and distill complex information from reports and position papers. This writing for the web course helps people to edit and organise writing for online audiences.

Writing for the web – course objectives
  • Learn how people read online texts
  • Adapt and edit complex texts so they are suitable for websites
  • Learn how to structure web texts with focus key words
  • Learn the importance of snippets and meta descriptions in web texts
  • Learn about key words so that your website is noticed by search engines
  • How to write content that helps your readers navigate your website
What to expect 

We will analyse your website and show best practice examples from trade associations and other European and international organisations. Then you take this learning and practise on your own website.

Writing for the web –  course content
  • Reading behaviour – skim and scan reading. How people read texts (hard copy) and websites
  • The use of key words for SEO optimisation
  • How web content is mixed with images, videos and links
  • How to write effective web links
  • Website content – how to write clear, simple headings and sentences
  • How to improve your links, levels and structure to help readers to navigate and stay on the website
  • Writing for social media and blogs – best practice and a checklist.

We will refer to your website throughout the training and you will get the opportunity to practise the principles on your own texts. We will also use an online tool to see how well your key words and texts are registered in search engines.

In-person and online

In- person: We bring people together in groups at your office.
Webinars and online coaching: We run webinars for groups and online follow up coaching for individuals.
Online learning: We provide learners with online reading materials, tasks and cheat sheets.

Follow up training

We can tailor a programme to include our more specialised writing courses, Writing for the Media and Writing Position Papers.

For more details and a quote please contact us

Tel: +32 (0)473 39 18 90 or at info@formativecoms.com