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Many advocacy organisations struggle to find the words that sum up their sector or policy area. At Communicating Europe+, we help management teams to figure out what they want to say about their sector.

It’s not rocket science and it’s not creative magic. There is a process we can use to identify and fine-tune the messages we want our audiences to notice.

Stephen Weller, managing director at Weller Associates, has first-hand knowledge of working with the Brussels public affairs and communications world for trade associations including the International Fragrance Association (IFRA), CropLife International, ECPA, European Aluminium, the NFU and Copa-Cogeca, the European farmers’ organisation.

Come to our free breakfast session and learn:

  • The nature of effective messages in the Brussels policy world
  • How to brainstorm and then fine tune policy messages
  • How to get buy-in from your organisation.

Join us on Thursday 25 April 2019 from 09.30 – 11.00 for this free training event.

We at Formative Communications specialise in training people to write for the policy world. If you would like to know how we can help you draft your policy papers with impact contact us at or call us +32 473 39 18 90.