Learn the tricks of trade to putting together and delivering effective advocacy in Brussels.
The training objectives
The goal of this training is to enhance the lobbying and advocacy capabilities of staff, equipping them to operate effectively in the unique Brussels policy landscape. We ask participants to complete a pre-course training needs questionnaire two week prior to the workshop so that we can fine tune the input and agenda. These objectives are designed to ensure participants leave with practical skills and actionable strategies for effective lobbying and advocacy in Brussels.
The training will include the following elements:
- Understanding the Brussels audience and policy environment
Participants will gain a deeper insight into the diverse range of stakeholders, institutions, and policy drivers that shape Brussels. This includes mapping key policy makers, understanding the decision-making processes of the EU and other relevant bodies, and recognising cultural and political sensitivities that may influence advocacy efforts.
2. Negotiation and influencing skills
The training will develop participants’ ability to negotiate with stakeholders, navigate differing interests, and manage disagreements constructively. This includes learning proven negotiation frameworks, practicing real-world scenarios, and using mediation and advocacy techniques to and build consensus.
3. Developing effective engagement plans and strategies
Attendees will learn how to design comprehensive advocacy and engagement strategies tailored to the Brussels context. Key topics will include stakeholder analysis, message development, timing and sequencing of outreach, building alliances, and using a mix of communication channels to achieve policy objectives. We also explore ways in which we can use AI tools to enhance our research capabilities and to draft outreach communications.
Expert trainers
This training is led by Michael De Toro who is a seasoned learning professional, mediator, and communications specialist with over three decades of experience working across EU institutions, international organisations, and multilateral settings. His expertise spans negotiation, conflict resolution, stakeholder engagement, and strategic communication. He has trained and coached senior officials, moderated high-level events, and led outreach initiatives in complex political and multicultural environments.
Andrew Manasseh (Director) will also give input on communication and outreach strategies for the EU institutions. He has worked with numerous public affairs consultancies, NGOs and associations who are all communicating their policy positions to policy makers and key opinion formers in the EU institutions.
Format – In-person and online
In-person: We bring people together in groups at your office or training centre in line with social distancing rules.
Webinars and online coaching: We run webinars for groups and online follow up coaching for individuals.
Online learning: We provide learners with online reading materials, tasks and cheat sheets.
Follow up training
We can tailor a programme to include Presentation Skills or Managing People.
For more details and a quote please contact us
Tel: +32 (0)473 39 18 90 or at info@formativecoms.com