• Strategic communications. To understand and plan strategic PR and media communications – objectives, messages, stakeholders.

• Strategic media relations. Insight into how journalists operate and how we can work with them.

• Managing press contacts. How to work with journalists and develop relationships that benefit your organisation. How to pitch stories that are newsworthy.

• Message development. How to develop and refresh the key messages for the media.

• To give them the skills and practice in preparing and training spokespeople – how to media train spokespeople and manage difficult interview situations and remedy problems.

For more information

If you would like us to put together a comprehensive programme for you and your staff please contact us at info@formativecoms.com