How can you add emphasis to your writing?
A lot of policy documents tend to be very factual and descriptive. This comes from a respect for procedure that is commonplace in institutions and governments. It is also understandable that policy officers do not want to load their texts with public relations ‘spin’. However, we can lift our writing and give emphasis in a way that is appropriate to the policy context.
Every report, memo, briefing or email you send is competing for the attention of your readers. However, your documents are often written in a very technical, analytical and detailed manner – and this is hardly attention grabbing.
Your documents should be more than a record of meetings, analysis and reports. They are all written to persuade, affect and change the readers, their perceptions and get other people to take action and make decisions.
Takeaways from our courses:
- Learn techniques to add emphasis to your writing
- Use words to catch attention
- Structure your sentences and paragraphs to help readers
We will develop an easy-to-remember checklist of writing techniques that you can use straight away.
Andrew Manasseh – has 25 years experience in training, business management and writing. He works with Brussels based trade associations, NGOs and think tanks.
We at Formative Communications specialise in training people to write for the policy world. If you would like to know how we can help you draft your policy papers with impact contact us at info@formativecoms.com or call us +32 473 39 18 90.
